He says that as of March 18 he's made around $900,000 from his videos, where he does magic tricks, challenges and 'basically anything that fits sort of a game show hype.'Īlberto said he's using his earnings to look for his first house. Since then, he's been working to post 20 to 40 videos daily under the handle where he has 111,000 subscribers. 'When the first check came in from Snap, I thought it was a typo,' he said. Two weeks later, he got a notification that the video had made him $94,000. He snapped a quick video with his girlfriend at dinner one night, posted it and didn't think much of it. 'Originally I just did it for more exposure, I wasn't quite sure how much money was in there,' said Alberto, who's been working as a content creator for two years. Alberto, 22, is among the latest benefactors of the company's venture. So far, Snap has given out more than $110 million overall across the markets where Spotlight is live.

Meanwhile, the app overall grew to 265 million global daily active users in its fourth quarter of 2020, from 249 million in Q3. Spotlight has grown to more than 100 million monthly active users, the company said on its latest earnings call, and has over 175,000 video submissions per day. The move is meant to draw more creators to make videos for Spotlight, the company's TikTok competitor, which in turn will help Snap attract and retain users. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit

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